“Your strategy is only as good as your ability to articulate it”
Bob Iger, CEO Disney
OUR BELIEF
Creative expression is what makes a business strategy sing. It galvanises boardrooms, investors, staff and customers. Commercial and creative minds should work together from the very start. Capitalism and Artistry. Art&Capital.
WHAT WE DO
We work with CMOs and Boards to craft a Guiding Brand Idea that unlocks their business strategy.
Reimagining their brand, its architecture, products, behaviours, experience, and communications.
WHO WE ARE
Art&Capital was founded in 2024 by John Townshend & Darren Burnett.
John previously led one of Campaign’s Agencies of the Decade, Rapier, and founded the award winning independent agency, NOW.
Darren was formerly Chief Strategy Officer at NOW & MRM McCann, led strategy across Europe for Proximity, and originally worked with John at Rapier.
Their partnership goes back 20 years.
WHAT PEOPLE SAY
“The idea, ‘BT Means Business’, was embraced throughout the organisation as well as inspiring new communications. The team worked collaboratively throughout, and their understanding of the business created an idea big enough to reinvigorate a company of BT’s scale.”
Simeon Bird Former Brand and Marketing Director
“Our question was complex: what to do with two brands following a potential merger with The Co-operative Bank? Their answer was sophisticated and realistic. The articulation of the future had a material effect on our decision to proceed with the deal.”
Jo Kenrick Non Executive Director
“I needed a compelling strategy and articulation of our brand. Their work was exceptional. It instilled an increased confidence and sense of pride within the team, and clarified our proposition for our external audiences.”
